User-generated content is main threat to Media and Entertainment Industry
More than half of media and entertainment executives surveyed in Accenture's "Global Content Survey 2007" cite user-generated content as a leading threat to their bottom line.
Two-thirds of respondents believe that within three years their businesses will be making money on user-generated content. A quarter does not yet know how that will happen!
Respondents believe that short-form video offers the best growth potential over the next five years.
Two-thirds of respondents believe that within three years their businesses will be making money on user-generated content. A quarter does not yet know how that will happen!
Respondents believe that short-form video offers the best growth potential over the next five years.
This and other research appears in an EMarketer report. Dick Stroud
Labels: Video User Generated
posted by Dick Stroud @ 08:20
