The National Magazine Company's digital arm, Hearst Digital, has created GetlippyTV, an online
TV channel to support the publisher's monthly women's lifestyle title Company.
GetlippyTV, launched this week, will add video to the Getlippy website that already includes coverage of areas such as fashion, beauty and celebrity news.The channel will be sponsored by skincare brand Clearasil and contains three channels covering showbiz, comedy and user-generated clips.
At long last the print media is waking up to the power of video. Dick Stroud