Friday, 21 March 2008

Video should be integrated not kept separate

Brand Republic has started a video Web site brandrepublic.tv. The site is currently about green issues, sports and Honda. Sounds 'fascinating' - I don't think.

I find this a really retrograde step. It is great to see that Brand Republic is using more video but it should be integrated into its main site not into a ghetto site. Dick Stroud