This blog is all about the low budget - fast response - web video revolution.
The combination of universal broadband access, free video serving and low cost video production has created a "perfect storm" that is re-writing the rules of the Web.
This blog considers the implications for marketing to older consumers
Friday, 21 March 2008
Video should be integrated not kept separate
Brand Republic has started a video Web site brandrepublic.tv. The site is currently about green issues, sports and Honda. Sounds 'fascinating' - I don't think.
I find this a really retrograde step. It is great to see that Brand Republic is using more video but it should be integrated into its main site not into a ghetto site. Dick Stroud