Sunday, 3 February 2008

Redwood “gets it” about the use of video


Last week I recorded some video material for a Redwood – a UK content company. It was great to deal with a company that really understand the way that video is changing the rules of the Web.

Even more unusual to encounter a company that practices what it preaches. Have a look at the way the company uses video to describe themselves. Have a look at the “About Us”. page. The one with the lips is great. Dick Stroud

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Company – the magazine adds video channel

The National Magazine Company's digital arm, Hearst Digital, has created GetlippyTV, an online

TV channel to support the publisher's monthly women's lifestyle title Company.
GetlippyTV, launched this week, will add video to the Getlippy website that already includes coverage of areas such as fashion, beauty and celebrity news.The channel will be sponsored by skincare brand Clearasil and contains three channels covering showbiz, comedy and user-generated clips.

At long last the print media is waking up to the power of video. Dick Stroud

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