Tips to make Web video effective

This short article has some useful tips about getting the most from your investment in Web video.

Part of the advice concerns how to increase the exposure of the video, in particular through the use of MRSS feeds. If you want to read some more about subject of search engines and video then this article is a must read. Dick Stroud

What a terrible video

I am a great fan of Web video. But, when it goes wrong it goes wrong big time.
Chuck Nyren has posted an item about this video:

I guess the target market is supposed to be older execs, mostly Baby Boomers, who make such decisions in major companies. Or actually the target is the sales force (inside and out) hawking Vista to Boomer execs.

It is that sort of experience that makes me squirm, wriggle about in my seat and in desperation slam the stop button. Surely it is spoof? Microsoft could not have produced this, aimed at any age of audience – could they? Dick Stroud

The potential of e-mail video.

Yesterday I received this e-mail.

It Illustrates the potential of video as a direct marketing tool but also the problems, the main one being that my basic security setting in Outlook would not enable the video to play. The only way I could view the thing was to go to the web version.

Also, I am not so sure about the content. Dick Stroud
 

Weird or what.

I get a lot of “would you like to write about this” type e-mails. Some I do, some I don’t.
Last week I received one that fascinated me. This was in the context of another blog I write about marketing to older consumers.

Do you think 50 year olds would like my documentary I just release online?

http://rampenfest.com/

----Jeff Schultz, DirectorBite the Bullet Productions----

http://jeffschultz.wordpress.com/

http://youtube.com/user/jeffschultzusa

http://www.facebook.com/pages/The-Ramp/23771095713

If you have some time on your hands then give it a play – don’t you just love the teeth?

If you only have a couple of minutes then read this blog posting. It will be interesting to see how it plays to the wider audience. Dick Stroud

Flickr expands into video with new service

Flickr's video technology to debut late Tuesday, shows that Yahoo is still trying to catch up to Google and fend off Microsoft.

It is yet another company providing free web video hosting. You can read more about the development here. Dick Stroud

Brand Positioning Using Web-Video

Brandchannel contains an interesting paper that discusses the interplay between, sight, sound and to affect an audience's experience and reaction to a Web-video.

It provides a really simple example that illustrates the same video without sound, with a voice over and then with voice over plus music. Very effective. Dick Stroud