Watching video is becoming age neutral

According to Nielsen Online, YouTube continued to rank as the No. 1 video Web brand with 5.5 billion total streams in April 2009. During this month, people between the ages of 35 and 49, was the fastest growing demographic in time spent viewing per viewer, increasing 29% during the past six months.

This blog posting discusses the issues of the changing demographics of Web video users. Dick Stroud

The rise of interactive video and its implications for online marketing

An interesting article.

According to comScore's US video metrics, 14.5bn online videos were watched during March 2009 - a massive 11% increase from February. The UK is probably exhibiting the same level of growth.

This article considers the implications of this massive growth and its impact on consumer expectations about their online video experience. The more people watch on line the higher their expectations.

I guess it is like the early days of the Web when animated graphics seemed amazing stuff – amazement rapidly moved to indifference that quickly changed to boredom before ending up in annoyance. There are lessons for us to remember when considering the way Web video will develop. Dick Stroud

Creating Persuasive Interactive Video for E-Commerce

The author of this blog posting asks the question: “should video interactivity be applied to e-commerce video”? His answer is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behaviour we trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behaviour.

This all sounds a tad academic but the details of the posting explain all. A really good contribution to our knowledge about Web video. Dick Stroud