Excellent podcast about the evolving trends in Web video

Hopefully you don’t require any sign-on information to access these excellent podcast and presentation about the current and future state of the Web video market. The presentation is on SlideShare so you might need to sign-on/register. Dick Stroud

A nice video explaining behavioural targeting

Behavioural targeting is one of those subjects that most people have heard about and hopefully most marketers have a good idea how it works.

Just in case you want to polish-up your knowledge of the subject, have a look this beautifully made video - taken from the Wall Street Journal Web site. Dick Stroud

Some interesting ‘facts’ about Web video

Forrester reckons that on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.

The attitude towards Web video ads changes with age – but not that much. Dick Stroud

Creating web video - selecting the right syle

I have been a long time advocate of using Web video as a medium to communicate with older consumers. I even have my own company (InTwoFocus) that specialises in creating these types of videos.

I thought this was an interesting and amusing set of tips about selecting the ‘style’ of the video. As you would guess the document makes good use of video examples. This is my favourite. Dick Stroud