Retailers making the most out of video

Ecommerce video has been a fast-growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices.

eMarketer has published a report on the subject that found that nearly three-quarters of US retailers featured video on their sites in Q4 2010. This percentage was up significantly from the 55% of retailers who reported using video on their sites a year earlier.

A bit of a no brainer really. Dick Stroud